Dentsu Aegis Network appoints Amplifi Investment Transformation Head
Recently, Amplifi appointed Ge Yun as Managing Director, Head of Amplifi Investment Transformation. Ge will work very close with Amplifi function heads to focus on developing further strategies; new business pitches and new media product development. She will directly report to Lisa Wei, Chief Investment Officer, Dentsu Aegis Network China, Deputy President of Amplifi China.
Ge has broad experience in advertising industry. She has worked in several reputable communications and media agencies. She joined Carat China in 2011 as a communication planning lead, and leading a broad agency solution which included integrated strategy, planning, data, content and eCommerce. Ge was amount DAN's first group of Route 500 members.
Ge Yun also has vast experience in the area of end to end content service, and created award-winning cases in digital media sponsorships and IP partnerships in this area for past few years.
Speaking of the appointment, Lisa Wei, Chief Investment Officer, Dentsu Aegis Network China, Deputy President of Amplifi China, said: " Yun has collective experience and very good reputation, she is going to help the Amplifi investment team to become even stronger in support of our brands, clients and people. Please join me in welcoming her to our team and give her full support."